After yesterday’s post I got a call from corporate with some more information on the product naming process. I’ve been given the OK to reveal some exclusive super-secret insider information that you simply cannot find anywhere else. Are you ready?

It turns out that most of our product development team are HUGE Seattle Mariners fans. I knew they liked the Mariners (who doesn’t?), but I somehow didn’t realize how obsessed they are with the team. Especially reliever JJ Putz (I’m an Ichiro man myself).

So there you have it. Some more background on why we chose the name we did for our revolutionary new integrated media system. If you’re one of those people who insists on making trouble, you can add JJ Putz to the list of people you’ll be offending.