I’ve seen far too many rumors floating around about Pütz new DRM scheme. I’ll try to set the record straight here without revealing too much. Yes, it’s true that Pütz will feature the debut of DT7, our next generation DRM technology. I can’t give you any details on how DT7 works, but I can confirm that DT7 will NOT be backwards compatible with DT6.

I’ve heard a few complaints from some whiners who are concerned that their old music won’t play on Pütz. Don’t worry, we’ve thought of that — of course (we’re not stupid - we’re the DuroSport company after all). There will be a conversion program that will assist in the transition. Pricing has not yet been set for the program or the per-track conversion fee.

I can also confirm that we probably WON’T be licensing DT7 to technology partners. First of all, doing so would create unnecessary competition with the Pütz Music Store (which is only a rumor at this point, but the competition would certainly be real), and secondly we just didn’t have very good working relationships with our DT6 partners. Frankly, they expected us to do a lot of the hard work, spend money on marketing, and assist them in building their businesses. That’s just not how a strategic partnership with DuroSport works. DuroSport spent a fortune developing the superior DT6 technology. If our partners can’t figure out how to build a profitable business around it that’s their problem.

Also, I just want note that we’re technically not eliminating DT6. We will continue to support that technology as long as there is a demand for it (or until our inventory of DT6 compliant devices runs out). If you want to waste your hard earned money on yesterday’s technology that’s your business.

That’s all for now. I’ve already said too much.