Prism DuroSport Insider Blog

A look behind the scenes at the DuroSport Electronics Corporation

April 3, 2009

Why DuroSport is Needing Me, Vladimir Concescu


Written by
Vladimir

Hello again, DuroSports Fans.

I am me, Vladimir Concescu, the Chief Product Engineer at the DuroSport Electric Company.

And I just wanted to statement for recording a single thing: I had nothing to do with “Smell of Books.” Our product that we are releasing and recalled in a single day. Shaming! That was the entirement of Nero’s idea. I am not in understanding at all of why he is doing such a project. I am calling it: “Nero’s Follicle.”

Now, you are asking: why, Vladimir, why are you not in the “Smell of Books” project? Good question: I am, after all, the Chief Product Engineer of the DuroSport Corporation, and is logic to assuming I am the involvment. But not. Not!!

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April 1, 2009

About the Smell of Books Product Recall


Written by
Nero

The problems never seem to stop around here. I am sorry to report that we must temporarily remove our new Smell of Books product from the market. I would like everyone to understand that this has NOTHING to do with those ridiculous claims being made by the bohemians at “The Authors Guild”.

We have just learned that our aerosol can supplier in China mistakenly shipped us a small number of recycled cans. In some cases New Books Smell labels were inadvertently affixed to cans that actually contain new car smell.

Please note that this mixup will not cause any harm to the consumer or to the electronic books. It is just that these cans will not produce the scent that you are expecting.

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April 1, 2009

Who Is the Authors Guild and Why Don’t They Want You to Smell Your Electronic Books?


Written by
Nero

Earlier today I was very excited to tell all of you about our new Smell of Books product, but now it seems that we have a small problem. An organization calling itself “The Authors Guild” has just sent DuroSport a very threatening letter.

I am not sure, but I believe that this so-called guild is the government department that oversees the bohemians who write the stories. I am checking with our lawyers right now to see if we must respond to this nonsense, or if I can give the letter to Vladimir to shred.

In the meantime, I would like to let you, the customer, know that we are doing everything we can to protect your right to smell your electronic books.

Here is the full text of the letter from “The Authors Guild”:

To whom it may concern:

The Authors Guild has recently been made aware of a new e-book related product called “Smell of Books”. This product has allegedly been designed to improve the e-book reading experience by simulating the smell of a real book.

While the Authors Guild supports efforts to improve the digital reading experience, we believe this product represents a significant threat to the development of aroma rights, and as such, will adversely impact the rights of our members.

It is important to note that in the digital era, books, and the smell of books, have been decoupled. In the future we expect authors to participate in the development of custom aromas for their books. These olfactory rights constitute a derivative right to be licensed separately. The preservation of these rights is essential as authors explore new markets and distribution channels.

Allowing unauthorized third parties to provide the “scent” for a book substantially changes the underlying work to a degree that infringes upon the author’s copyright, not to mention artistic vision.

Today the Authors Guild is calling on the DuroSport Corporation to remove the Smell of Books product line from the market. Furthermore, we are advising our members to refrain from licensing aroma rights until we have more clarity on this issue.

April 1, 2009

DuroSport Is Back in the Electronic Book Business


Written by
Nero

Some of our older customers will remember that many years ago DuroSport created special software for reading electronic books on the Tandy computer system. As with all of the things we do here at DuroSport, our book reader was revolutionary at the time. Unfortunately, we were forced to discontinue the product as many people around the world moved to inferior computing systems like the Apple, the DEC Rainbow, and even the DOS.

Even though it has been many years since we made this book reading software, I still think about electronic books every day. It is probably because I have a bookshelf full of electronic books on floppy disk in my office. I keep hoping that some day the electronic books will come back and be popular again. It is starting to look like that might happen soon.

In the past year we have noticed many companies have begun manufacturing “electronic book reading machines”. Most of these machines are laughably small and have inferior screens that are difficult to read. It is certainly not like reading a book on the Tandy.

Still, these machines have caused us to think that now might be a good time to get back into the electronic book business.

Normally our engineers would simply design a new DuroSport product that would crush the competition. This is easy to do because our machines are always much larger and heavier than the competition.

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February 28, 2009

DuroSport Has Recovered!


Written by
Nero

I am happy to report that The Stimulus Package has finally arrived and things are looking much better here at The DuroSport Corporation.

With the help of our friends in China we have recently received substantial investment capital. The DuroSport Corporation is now able to move forward with The Business as usual.

We are already seeing many changes and improvements as a result of The Stimulus. For example, we have all new office furniture. My new “power desk” arrived last week and I now have enough room to eat lunch at my computer. Also, I am sitting on The Aeron as I type this Blog Post. It was made by the Famous Seat Designer Herman Müller. It is so comfortable I do not want to go home at night. In fact, some nights I stay late and just sit in comfort.

We are also upgrading our important office systems. We have all new Tandy computers, and a new high speed modem for our customer support BBS. Next week we will be upgrading to WordStar 2007.

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